Marketing: Search Engine Optimization

What is Search Engine Optimization?

Vertical 360 offers Search Engine Optimization (SEO) for leading engines including: Google, MSN, AOL, Yahoo, and many more. Our company has successfully helped organizations achieve first page rankings on many leading internet search engines by providing code analysis and modifications to websites. Our design team can elevate the rankings of your website with the leading search engines to bring additional exposure for your products and services on the internet.

Search Engine Optimization, or SEO, is a critical part of your search engine strategy. Higher rankings in the natural listings (organic listings) of search engines will bring your website more exposure to your target market if positioned correctly. When positioning a website within the search engines and directories you need to consider key factors such as target marketing and research & analysis.

Target Marketing
Determine and analyze your market and target. Consider demographic and geographic attributes that are the back bone of your business. All of your marketing efforts should be dedicated to this target market niche.
Research & Analysis
Your website can be analyzed for current search engine positioning as well as your competitors’ success with the target market. Research on keyword search terms will be analyzed for counts per month, price competitiveness and relevance to target market. The current keyword density of the pages within your website will also be analyzed and then tweaked after research is complete.
The next step in SEO is to optimize your website with your strategically selected targeted keywords. These keywords are chosen based on the research of actual searches done in the search engines. The chosen keywords are incorporated into the body text, title tags, text links, image ALT tags, and META tags of each page of your website.
Design & Architecture
The design of your website is very important for exposure. Spiders/crawlers cannot read the web content if it is all one graphic image or uses Flash. The result will minimize your search engine marketing strategy. Graphic images should utilize HTML tags to help with search engine rankings.
Specific Content
Visible, relevant and quality content used throughout the website will help you succeed in search engine visibility. A website that is updated frequently with new content will also encourage search engine spiders to re-visit the website often. Articles and press releases are a great way to continually add new content.
A website optimized for search engines must be submitted to the spiders/crawlers to be distributed across the Internet through several outlets. Once the website has been submitted, search engines will have records of pages that have been indexed.
Back Links & Link Popularity
If your website has many relevant quality websites linking to it then a page rank will be larger than most. As a result, the search engines will deem it more valuable than one with a lower page rank.

Site optimization with natural and constant updates will ensure your long term success in the search engines. A good website optimization strategy paired with a strong pay-per-click campaign will help you increase your exposure and therefore your sales!

Interested in talking to someone about how Vertical 360 Search Engine Services can grow your website?

Contact us today to talk to someone on our business development team about how search engine marketing can help your business grow online.

Vertical 360 Marketing